Exec Conclusion

Because of it report, the newest NextFifty Step worked to the Geena Davis Institute towards Gender inside the Media so you’re able to survey Americans’ attitudes on representations out-of older adults and you will learn representations of women 50+ when you look at the movie and television. Which complete data systematically explores just how gender-dependent symbolization intersects as we grow older-centered image about heads regarding media consumers and also in American amusement news.

This new results from our questionnaire reveal that representations of males and you can feminine fifty+ are out of line having user consult – viewers of all ages is starving for much more well-balanced, diverse, and aspirational portrayals of old folk. Our very own investigation of the very common video and tv shows1 from 2010 in order to 2020 means that towards-display screen ageism persists and is particularly apparent among towards-display female old fifty+. Merely one in 4 characters that happen to be fifty+ is female, a significant inequality regarding the sign regarding older adults for the flick and tv. Lire la suite →